What is Whitelabel.net?

The Serato Whitelabel Delivery Network allows DJs to receive fresh releases at no charge and play them to crowds within moments of downloading them, bringing back the meaning "for promotional use only".

A record label can promote their music using a secure service to the worldwide community of Serato Scratch Live and ITCH DJs that play in venues, at events or “on the air”. Whitelabel.net serves to resurrect the link between promo people and the professional DJ.

Whitelabel.net allows a record label to analyze the amount of previews and downloads with a dedicated feedback forum for each release. Advanced versions of the service allow the record label to reach specific DJs on their own list at different times leading up to release.

What are Whitelabel audio files?

Whitelabel audio files are a professional use format designed and developed by Serato for secure playback of promotional music in Serato DJ software - Scratch Live and ITCH.

Tagged with artist and song information, a Whitelabel audio file also contains the BPM and the unique overview prebuilt for instant performance in Scratch Live and ITCH.

Only Serato DJ software will play a "wl.mp3" file with a high grade 320kpbs performance, meaning only professional DJs will be promoting your music.

The unique file extension that appears as "wl.mp3" allows you to audition* the audio on your everyday mp3 player with low quality 32kpbs playback.

*Files will appear and play as 32kbps in iTunes and other players, they will play at 320kbps in Scratch Live and ITCH only.